In Germany, around 118 kilograms of milk and dairy products, such as cheese and yoghurt, are consumed per capita every year - this corresponds to a total of 4.2 million tons of milk annually.

For PETA, careco researched how the dairy industry uses sophisticated marketing strategies to maintain a misleadingly positive image for milk. We researched the background to the companies involved, details of advertising and labeling strategies and the connections of various politicians to the dairy industry.